Despite significant and ongoing investment in enterprise social technologies, their roughly seven-year lifespan within enterprises has yielded a maximum of 12 percent adoption within the overall workforce.

Forrester Research, September 22, 2011

It is interesting to note that Gartner’s Hype Cycle for Emerging Technologies 2012 lists social analytics and activity streams (that are key elements of enterprise social media) at the “Peak of Inflated Expectations”.